Latest News
Industry Advertising Survey in 2007
Friday, July 25, 2008
A very interesting survey of 301 real estate agents across Australia in 2007 found…...
Based on the findings of a industry survey in 2007 that across Australia the advertising of property via Internet is now the most powerful medium of advertising has resulted in Patterson Morton investing approx $100,000 over the next 2 years to upgrade our internet presence .
Our New 2008/2009 E Marketing Platform incorporates the highest level of E Marketing available to assure each listings is easily found by the buyers on all the major sites and is automatically forwarded a electronic brochure to the registered buyer.
The result has been a substantial increase in mid week inspections by qualified buyers. As you can see from the chart below,
Database and referral only account for a little under 25% of sales and media advertising accounts for another 27%..
Each form of marketing has its benefits and costs but by far the most inexpensive and most widely used is electronic media.
- Alan Morton - Business Development Manager